Al Ries, writing at the excellent blog Brand Strategy Insider last week, pointed to the financial differences between first and second place brands, i.e. the originals, and their mimics. He wrote:
You see the same relationships on Interbrand’s list of the 100 most-valuable global brands. No.1 brands are worth far more than No.2 brands.
•    Coca-Cola is [...]

Anyone seeing the summer blockbusters at the movie theatres in the UK this year will have most likely seen BMW’s new advert. Whilst it’s not yet available on YouTube for you to watch (the video above echos the sentiments), it follows the same plot as most BMW adverts — selling their car as the emotional [...]

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