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Social Media is a way to extend and enhance your existing engagement and experiences. Whether it’s marketing, customer service or PR, Social Media tools enhance your engagement with the conversations that already going on about you. This requires more than just setting up an account, but it also requires more than a strategy and tactics:
Strategic Development
We work with you to establish goals and objectives, and then audit your existing marcom strategy for its extension into Social Media. We carry out Social Media Assessments with monitoring and analytic tools to create a dashboard, and then we interpret the results from there to move those needles.
Our proprietary models and frameworks help us identify the right audiences, get the right channels, and draw the right roadmaps.
Integration
Even the best strategies fail because of poor integration. Without the right training and hands on implementation of a strategy so that it can begin working, a Social Media programme will remain a lifeless masterpiece.
Integration brings the models and frameworks to life – it is the ignition after the car has skillfully been developed and made that gets it ready for movement.
You’ve got to know where everything fits personnel wise. We’ve worked extensively with HR departments to fit the right people into the right positions, and then providing the right training, so that the programme is not stifled by resistance to change. This is perhaps the biggest challenge in deep Social Media integration, which is why we provide a helping hand.
In addition to training, integration also involves using our core technology products:
- The idio content marketing platform for delivering smart semantic content that drastically reduces copywriting spending
- The inefy social skin platform for extending events into virtual attendance and engagement that increases traffic and views
- The ngauge campaign monitoring platform for not just measuring but analysing all this and providing meaning from the data
Management
Once your programme is running, it needs managing. This is monitoring, engaging and reporting on a daily basis. Conversation doesn’t just happen, and just because it does, it doesn’t mean sales are going to happen.
The right presence types, the right language, and the right usage are continually fine tuned against the needle. If the needle isn’t moving, then we reevaluate, rather than getting lost in soft targets too easily.
Measurement
Finally, we measure the needles with you. Our focus is all about moving it.
Moving Forward
If you’d like to talk to us about Social Media for your organisation, then schedule a chat with us.